Firstly, Binance's launch of Alpha new offerings and airdrops has three purposes:
1. Previously, it coincided with the peak of the VC coin's launch, and BN has been criticized for listing coins, including @heyibinance. The purpose of creating Alpha is to add an independent segment outside the main board, allowing projects to initially list here to assess the situation before considering whether to go to CEX.
2. The hope is to bridge CEX and on-chain. BN's wallet and on-chain trading have always lagged behind OK's, coupled with a poor wallet experience, this move aims to attract users to use Binance's wallet and engage in on-chain trading through BN.
3. To empower the price of BNB, as participating in new offerings requires using BNB, hoping to encourage users to purchase BNB. Also hoping to bring some benefits to BNB holders.
After one or two months of exploration, there have been both good and bad results.
1. First of all, this airdrop and new offering are indeed very appealing. Compared to various projects that often take half a year to a year to bear fruit, Binance's new offerings can be sold in just 1-2 hours. For users, earning a few hundred U in a month is equivalent to many ordinary people's half-month salary.
2. The price-boosting effect on BNB is gradually diminishing. Initially, every new offering could raise BNB by a few points, but as more people began to borrow BNB or even short it, the new offerings have almost no price support for BNB.
3. The involvement of studios and profit-seekers has led to a gradual decrease in earnings. I remember a few times there was oversubscription of 300 times+, with earnings dropping from an initial two hundred U per number to thirty U per number, and people's willingness to participate is also decreasing, leading to a decline in the reputation of new offerings. This is also why BN continuously starts to modify rules and raise participation thresholds. BN's goal is to distribute coins to real users, not profit-seekers.
4. The project gives up so many chips for new offerings and airdrops, which can easily scatter its chip structure, but the goal is still to get onto BN. However, the trading volume in the Alpha area is very sluggish, which actually does not bring much buying pressure to the project parties. Conversely, launching can easily crush the project, with pump being a clear example.
For these reasons, BN is also optimizing. The main purpose is to vigorously promote the trading volume of Alpha, one is to activate the Alpha segment, and the other is to significantly enhance buying pressure; otherwise, many project parties would be unwilling to offer so many tokens to BN in the future.
The rules are also constantly changing. Initially, accounts were required to have fund retention to combat profit-seekers. Then it started requiring trading volume and fund retention, and now it has launched the Alpha points system, with the rules made transparent. Whether you are a profit-seeker or a real user, as long as you have active Alpha trading, you are qualified to participate.
Some say the current rule change is similar to on-chain interactions, but I personally believe that it should not differentiate the number of new offerings or airdrops by a gradient of points; it should just be a transparent threshold restriction.
Many people have written about ways to boost interactions, so I won't elaborate on that. I will just say one thing: try to choose the Sol chain for buying and selling, as there are too many traps on BSC, leading to greater wear and tear.