On April 25, 2025, Tether – the world's largest stablecoin issuer – raised its stake in the top European football club Juventus to over 10%, marking a new milestone in their multi-industry investment strategy. Could Tether's involvement open a new era for Juventus and European football? Let’s analyze in detail.


Tether Increases Stake in Juventus: A Strategic Move

Tether, the company behind the stablecoin #USDT with a market capitalization of $119 billion, has just announced an increase in its stake in Juventus – one of the most famous football clubs in Europe – to over 10%. This move was made through Tether Investments S.A. de C.V., the company's investment branch, raising Tether's voting rights at Juventus to 6.18%. This makes Tether a major shareholder, opening up the possibility for deeper involvement in the governance and financial future of the club.


Tether began investing in Juventus in February 2025 with an initial stake of 8.2%. This increase in stake demonstrates Tether's strong confidence in Juventus's potential, not only on the pitch but also in leveraging technology to enhance the fan experience and ensure financial stability.


Juventus: The Legendary Club and New Vision

Juventus, founded in 1897, is an icon of Italian and European football with 36 national championship titles. The club is not only famous for its sporting achievements but also as a global brand, attracting millions of fans. Tether's CEO, Paolo Ardoino, emphasized that this deal is not just a financial investment: "We believe that #Juventus is uniquely positioned to lead both on the pitch and in the adoption of technology, enhancing fan interaction, digital experiences, and sustainable financial capabilities. We are excited about the opportunities ahead."


Tether also expressed its readiness to participate in future fundraising rounds to "help solidify Juventus's financial foundation and avoid diluting current ownership stakes." This indicates that Tether is not only stopping at being a shareholder but may also contribute to the club's long-term development strategy.


Tether: From Stablecoin to Multi-Industry Investment

Tether, with a profit of $13 billion in 2024, is expanding its investments into various sectors beyond cryptocurrency, including artificial intelligence (AI), Bitcoin mining (supporting Ocean mine), and agriculture. The increase in stake at Juventus is part of a strategy to diversify its investment portfolio, leveraging the financial strength of USDT – the world's largest stablecoin, accounting for 51.7% of the stablecoin market share – to penetrate traditional industries.


This move also comes amidst Tether's efforts to expand its global influence. Recently, the company froze 27 million USDT from the Garantex exchange (sanctioned by the US), leading Russia to propose the issuance of a domestic stablecoin. However, Tether's involvement in Juventus shows that they are still seeking opportunities to assert their position in new fields, particularly sports – an industry with the potential to reach billions of users.


Impact on Juventus and the Crypto Market

Tether's involvement brings numerous benefits to Juventus:



  • Financial stability: With a commitment to support fundraising, Tether can help Juventus strengthen its finances, especially in the context where European football clubs often face financial pressure after the pandemic and various disruptions.


  • Technology application: As a technology company, Tether can assist Juventus in implementing blockchain to improve the fan experience, such as NFT tickets, fan tokens, or payment solutions using USDT.


  • Increasing brand value: Juventus's stock has risen over 2.7% to €3.2 ($3.65) following this news, indicating positive sentiment from investors.



For the crypto market, Tether's involvement with Juventus is a positive signal, indicating that cryptocurrency is increasingly being accepted in traditional industries. This could inspire other crypto companies to invest in sports, thereby promoting wider acceptance.


Future Prospects

The collaboration between Tether and Juventus could open a new era for European football, where blockchain technology and cryptocurrency play a crucial role. With strong financial resources and technological expertise, Tether can help Juventus not only improve its finances but also pioneer the adoption of digital solutions, thereby setting new standards for other clubs.


Conclusion: Will Tether Change European Football?

Tether's increase in its stake at Juventus to over 10%, with voting rights of 6.18%, is not only a financial investment but also a strategic move to bring blockchain technology into the sports industry. With a commitment to financial support and an innovative vision, Tether can help Juventus lead in the adoption of digital technology, thereby enhancing the fan experience and brand value. Could this collaboration usher in a new era for European football? Both fans and investors are eagerly awaiting the next steps.


Risk warning: Crypto investments carry high risks due to price volatility and legal uncertainties. Please consider carefully before participating.