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Tether expands its stake in Juventus and strengthens its presence in European football
Tether, the company responsible for issuing the largest stablecoin on the market, USDT, has increased its shareholding in Juventus Football Club to over 10%. This move consolidates the company's position as one of the main shareholders of the Italian club and expands its voting rights to 6.18%.
The investment, made through its subsidiary Tether Investments SA de CV, marks a new phase in the company's strategy to diversify its assets and strengthen its presence in traditional sectors such as sports. Tether had already acquired 8.2% of Juventus in February of this year.
Juventus is one of the most traditional clubs in European football, with 36 titles in the Italian league since its founding in 1897. Tether views the partnership as more than just a financial maneuver. For CEO Paolo Ardoino, the agreement represents an opportunity to align technology, innovation, and fan engagement.
"We believe that Juventus is in a unique position to lead both on the field and in adopting technologies that can elevate fan engagement, digital experiences, and financial resilience," said Ardoino.
The company also indicated its willingness to participate in future capital increases, aiming to strengthen Juventus's financial base and avoid dilution of its stake in the club.
Tether's move in football is part of a broader investment diversification strategy. The company, which earned about US$7.524 billion in 2024, has also invested resources in sectors such as artificial intelligence, bitcoin mining, and even agriculture.
In the market, the announcement had a positive effect: Juventus shares rose 2.7%, trading at 3.2 euros (US$7.524 billion) by the close of this report.
Tether, the company responsible for issuing the largest stablecoin on the market, USDT, has increased its shareholding in Juventus Football Club to over 10%. This move consolidates the company's position as one of the main shareholders of the Italian club and expands its voting rights to 6.18%.
The investment, made through its subsidiary Tether Investments SA de CV, marks a new phase in the company's strategy to diversify its assets and strengthen its presence in traditional sectors such as sports. Tether had already acquired 8.2% of Juventus in February of this year.
Juventus is one of the most traditional clubs in European football, with 36 titles in the Italian league since its founding in 1897. Tether views the partnership as more than just a financial maneuver. For CEO Paolo Ardoino, the agreement represents an opportunity to align technology, innovation, and fan engagement.
"We believe that Juventus is in a unique position to lead both on the field and in adopting technologies that can elevate fan engagement, digital experiences, and financial resilience," said Ardoino.
The company also indicated its willingness to participate in future capital increases, aiming to strengthen Juventus's financial base and avoid dilution of its stake in the club.
Tether's move in football is part of a broader investment diversification strategy. The company, which earned about US$7.524 billion in 2024, has also invested resources in sectors such as artificial intelligence, bitcoin mining, and even agriculture.
In the market, the announcement had a positive effect: Juventus shares rose 2.7%, trading at 3.2 euros (US$7.524 billion) by the close of this report.
Disclaimer: Includes third-party opinions. No financial advice. May include sponsored content. See T&Cs.
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