Recently, the Wall Street Journal revealed that Trump plans to launch a new token at the end of the month. This news was like a boulder thrown into the cryptocurrency lake, instantly creating ripples. Looking back at the TRUMP coin launched by Trump at the beginning of the year, he successfully attracted many fans and investors to join in, making a substantial profit thanks to his strong topic popularity. It is not hard to guess that this time he is likely trying to leverage his presidential identity to cash in again.
Looking back at Trump's previous token issuance operations, the pattern is obvious: first, he uses his extremely high topic popularity to hype the new token, attracting fans and investors to enter the market, and then seizes the opportunity to raise a large amount of money, consolidating his fan base. Currently, tariff and interest rate cut policies have left the market in a state of panic. Trump urgently needs a new hot topic to divert public attention, and issuing a new token seems to be his choice.
However, the current market environment is very different from the beginning of the year. Currently, market enthusiasm for meme coins has significantly declined, and the prices of TRUMP coin and Melania's MELANIA coin have plummeted, ringing alarm bells for many investors, who are no longer blindly following the trend as before. If the new token lacks innovative highlights, it will be difficult to have significant hype. Moreover, Trump's token issuance has been severely criticized by ethicists and regulatory agencies for suspected abuse of power for personal gain, and the U.S. Securities and Exchange Commission (SEC) is unlikely to sit idly by, and regulatory measures will inevitably be strengthened.
In addition, Trump's tariff policies have long caused dissatisfaction on Wall Street. If the new token further disrupts the financial market, those financial bigwigs will surely not let him off easily and will collectively voice their criticism, which will also affect investors' decisions.
Trump's launch of the new token is likely an attempt to replicate the traffic legend of the TRUMP coin, taking advantage of his presidential role to create topics and quickly cash in again, while also solidifying his fan base. However, cryptocurrency investors are becoming increasingly astute; the market is not his personal ATM. Whether this operation ultimately succeeds depends on whether retail investors will still fall for it easily.
