On the contrary, if he doesn't sell, it may not rise so quickly.

This guy is really a bit unfortunate. He sold 20 hours early; otherwise, he should have made $4.28 million instead of $483,000.

After he sold in the early hours yesterday, that night $TRUMP launched a dinner plan: the first 220 $TRUMP holders can have dinner with Trump on May 22.
$TRUMP's price consequently soared by 40% ($9.3→$14.7).