Zora (ZORA) is facing community criticism following the unexpected start of ZORA token trading, as reported by The Block. The core issue stems from the lack of an official announcement or straightforward claim process. Users were forced to manually claim ZORA tokens by directly interacting with the smart contract, leading to frustration and accusations of a poorly managed launch. This unconventional method sparked complaints about the Zora airdrop claim and perceived secrecy surrounding the token launch date. Concerns were amplified by Base founder Jesse Pollak's prior promotion of the Zora platform, adding to the community's confusion and skepticism. Despite the initial fumble, Zora has since launched an official airdrop claim page on X (formerly Twitter), likely in response to the negative feedback. The incident highlights the importance of clear communication and transparent processes in token launches to maintain community trust. The long-term effects of this rocky start on Zora's reputation remain to be seen. ```