It's actually nice utility for $BNB holders to get Launchpool, Megadrop, or HODLer Airdrops. By the CMC report, it could earn 53%-78% yields in 2024 with $1.75B rewards distributed. As Institutional Affiliate Partner to @binance, I value these.

Source: http://coinmarketcap.com/academy/article/examining-token-listings-on-cexes