Bitcoin is in a bullish phase due to several key factors: its limited supply of 21 million and the halvings that reduce its issuance increase its scarcity, which raises its value when demand grows. Adoption by companies, governments, and financial institutions also drives its price. Additionally, many investors see it as a refuge against inflation caused by expansive monetary policies. This is further supported by positive news, favorable technical analysis, and the psychological effect of FOMO, which motivates more people to buy, thus fueling an increasingly strong bullish trend.