$WLD The company Worldcoin, recently renamed to World Network (or simply World), continues to develop despite regulatory challenges and strategy changes. 
Key changes and achievements:
• Rebranding and launch of World Chain: In October 2024, the project changed its name to World Network and launched its own blockchain network, World Chain — a layer-2 solution based on Ethereum. World Chain is focused on verifying 'human existence' in the digital space and is supported by companies such as Optimism, Alchemy, Uniswap, and Etherscan. 
• Team growth: In 2024, former top managers from Apple, Google, Meta, and Tesla joined the project, including Rich Hailey, who led the development of the Orb device for scanning the iris of the eye. This indicates a commitment to enhancing privacy, security, and hardware directions. 
• Geographical expansion: The project is actively developing in Latin America, with new scanning centers in Buenos Aires and Mexico City. Home delivery of Orb devices is also planned through services like Rappi. 
Regulatory issues:
• European sanctions: In December 2024, regulators in Germany and Spain mandated that Worldcoin delete all previously collected biometric data, including iris scans, due to violations of the General Data Protection Regulation (GDPR). In Spain, the project was suspended after data collection from around 400,000 individuals. 
• Deal collapse in San Francisco: In March 2025, World canceled the lease of 60,000 square feet of office space in the Mission Rock area of San Francisco, which may indicate a reevaluation of its strategy in the U.S. 
Financial and market aspects:
• Change in the token release schedule for WLD: In July 2024, Tools For Humanity extended the token release period from three to five years, reducing the daily release from 3.3 to 2 million tokens to reduce market pressure and stabilize the price. 
• Impact of political events: In January 2025, following the announcement by U.S. President Donald Trump of the launch of the 'Stargate' project involving Sam Altman and an investment of $500 billion, the price of WLD rose by more than 20%. 
Conclusion:
Worldcoin (now World Network) continues to actively develop despite significant regulatory hurdles, especially in Europe. The project is attracting highly qualified specialists and expanding its presence in Latin America. However, privacy and regulatory compliance issues remain key challenges for further growth and global adoption.
