Yi He
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MeMe Learning Notes
1. Subculture: From the margins to the center stage.
Expression is a commonality of humanity; good MEMEs can transcend cultural maps and bring a smile. When the collective self-identity, emotions, and subjective intentions of the public overlap, unique values, semantics, and forms of expression will emerge. For example, the Love Mourning Family of the QQ era, the Social Shake of the mobile video era, or the Sanhe God of the post-industrial era, which formed a unique subculture. I did not grow up in Western culture, but I believe that every culture has certain groups with which you will have deep resonance. Therefore, the subculture I mentioned earlier is very niche and outdated, which is not a good expression of MEME, but it appears in history in some extreme form, vividly and refreshingly.
Expression is a commonality of humanity; good MEMEs can transcend cultural maps and bring a smile. When the collective self-identity, emotions, and subjective intentions of the public overlap, unique values, semantics, and forms of expression will emerge. For example, the Love Mourning Family of the QQ era, the Social Shake of the mobile video era, or the Sanhe God of the post-industrial era, which formed a unique subculture. I did not grow up in Western culture, but I believe that every culture has certain groups with which you will have deep resonance. Therefore, the subculture I mentioned earlier is very niche and outdated, which is not a good expression of MEME, but it appears in history in some extreme form, vividly and refreshingly.
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