World Liberty Financial (WLF), launched by the Trump family in 2024, became a notable player in the crypto market by March 2025. With a portfolio of $400 million, including 65% in Ethereum, WLF is actively acquiring tokens — from AVAX to Chainlink — despite losses of $118 million. But what is this: a family business or part of a larger strategy?
Donald Trump, his sons, and the company DT Marks DEFI LLC own 60% of the shares and 75% of the revenue of the platform. WLF promotes the idea of a "strategic reserve" of crypto, possibly testing the waters for U.S. policy. However, their token WLFI is opaque and inaccessible to most, which contradicts the spirit of DeFi.
The risks are obvious: dependence on Aave, questionable experience of the founders, and market volatility. But large investments — like $47 million in ETH on inauguration day — indicate faith in growth. WLF could become a bridge between traditional finance and crypto or just another chapter in the Trump saga. The game is on, and the stakes are high.