In today’s digital world, personal and corporate brand value is extremely important. Especially on professional networks like LinkedIn, building and showcasing a strong brand can positively impact your career and business. In this article, we’ll discuss how to increase your brand value and why the Google Knowledge Panel plays a vital role in that process.

1. What Does “Brand Value” Mean?

Brand value refers to the overall market perception of your (or your company’s) expertise, credibility, acceptance, and future potential. It’s not just about having a logo or a name; it’s the sum of how people think and feel about you and what they expect from you.

Why is it Important?

Credibility: It builds trust and confidence in your professional journey. Influence: Creates positive pathways to future opportunities and networking. Connection: This helps you get feedback, referrals, and collaborations more easily.

2. Effective Ways to Increase Your Brand Value

2.1 Optimize and Complete Your Professional Profile

Optimize Your LinkedIn Profile: Use a clear profile picture, relevant headline, and detailed summary and experience sections. Showcase Your Portfolio or Samples: In the “Featured” section, add work samples or achievements to highlight your capabilities. Certificates & Skill Verification: Display your certifications and pass LinkedIn “Skill Assessments” for added credibility.

2.2 Share Content and Engage with Others

Publish Industry-Related Content: Write about your area of expertise, share case studies, or comment on news and trends. This positions you as knowledgeable in your field. Increase Engagement: Don’t just post—comment thoughtfully on others’ posts to spark discussions and show industry awareness. Build a Network: Join relevant industry groups and connect with peers to expand your reach.

2.3 Personal Website and Other Online Platforms

Personal Website or Blog: Curate your portfolio, success stories, case studies, and testimonials on your own platform. Social Media Synergy: Include relevant links to Facebook, Twitter, Instagram, etc. Ensure consistent information (e.g., name, designation) across all profiles.

3. Why Is the Google Knowledge Panel Important?

Simply put, “When the world’s largest search engine highlights information about you in a trusted format, it signals authority and credibility for your brand.”

3.1 What Is a Google Knowledge Panel?

When someone searches for a person or brand on Google, the information card that appears on the right side (or top section) of the search results page is called a Google Knowledge Panel. It usually contains the name, photo, short bio, social links, website, and other key details.

3.2 Why Do You Need a Knowledge Panel?

Boosted Authority: Google essentially presents you as “Official” or “Verified.” Enhanced Credibility: People trust Google’s vetted information, so it raises your brand perception. Streamlined User Experience: For anyone looking to learn about you—be it a potential client or employer—the Knowledge Panel immediately offers key facts.

3.3 How to Set Up or Earn a Knowledge Panel?

Get Featured on Reliable Sources: Ensure your information is on reputable platforms such as Wikipedia, official news media, and renowned journals or blogs. Optimize Website & Social Profiles: Keep your name, brand name, date of birth (if relevant), and other details consistent everywhere. Expand Your Digital Footprint: Stay active on LinkedIn and other social platforms so Google has verified data about you. “Claim this knowledge panel”: If a panel already appears under your name, verify it to officially manage certain updates.

4. How Do Knowledge Panels and LinkedIn Intersect?

LinkedIn Profile Authority: If your LinkedIn profile appears in your Knowledge Panel, it signals a strong professional standing. Optimized Search Results: Using LinkedIn’s “Open to Work” or “Open to Business” features can provide Google with even more relevant information about you. Showcase Diverse Skills and Projects: Highlighting multiple projects and skills on LinkedIn can further help Google verify your expertise.

5. How Does a Knowledge Panel Increase Your Brand Value?

Instant Credibility: Clients, employers, or partners searching your name instantly see a concise yet authentic overview of your work. Long-Term Brand Asset: Once a Knowledge Panel is established, you can periodically suggest updates (if claimed) to reflect your latest career milestones. Highlighted Persona: Whether you’re a conference speaker, public figure, or a startup founder, the Knowledge Panel adds to your professional image.

6. Key Takeaways and Next Steps

Consistency Across Profiles: Keep your information the same on LinkedIn, personal websites, and other channels. Media & Publication: Aim to get featured in media outlets or write articles for popular blogs. Have a Strong Strategy: Work with experts to ensure your data is scattered across reputable sites like Wikipedia or verified news outlets. Claim Your Panel: If you already have a Knowledge Panel, verify it to take control of any updates.

Remember: In your journey to build a professional presence on LinkedIn, the Google Knowledge Panel can serve as a “credibility booster.” When people search for your name, how you show up largely depends on the authoritative information Google provides.

Conclusion

To effectively grow your brand value, focus on presenting yourself well on LinkedIn, expanding your digital presence, and ultimately securing a Google Knowledge Panel. By offering a straightforward display of your achievements and expertise, the Knowledge Panel greatly boosts your authority. Think of it not just as an information card, but rather as a significant tool that showcases your professional trust, image, and future potential.