According to Crypto.news, Gianni Infantino, president of the International Football Federation (FIFA), has expressed his consideration of launching a cryptocurrency belonging to FIFA. Infantino expressed FIFA's interest in creating crypto tokens to interact with fans around the world when he attended President Trump's White House Crypto Summit on March 7. Infantino said, "FIFA is very interested in developing FIFA tokens, starting here, starting in the United States, to conquer the world's 5 billion football fans and conquer the world of football." Although no specific details or timetable have been disclosed, the statement hints that FIFA is exploring blockchain technology as a potential way to attract fans and generate revenue. Trump responded, "The value of this coin may eventually exceed FIFA. In fact, it may be a very valuable token."

FIFA is preparing for the 2026 World Cup, when the United States, Canada and Mexico will jointly host the World Cup. After the White House Crypto Summit, the price of the fake "FIFA" token rose 357,000% in a single day, reaching a market value of approximately $8.2 million, but no official token has been launched on the market.

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