Neymar's Return to Santos and the Impact on the Crypto Market
Neymar’s return to Santos on January 31, 2025, shook up the football world, but curiously the crypto token associated with his name did not register a significant appreciation. This raises an interesting question: why did the crypto market not reflect the impact of this event?
The Neymar Phenomenon: Expectations vs. Reality
Neymar is one of the most influential figures in world sport, and events related to his career often generate major repercussions. However, the performance of a crypto token linked to an athlete does not depend solely on popularity. Factors such as trading volume, institutional interest, and token fundamentals are crucial.
What Influenced the Neymar Token Not to Rise?
Low Trading Volume: Even with media coverage, the token may have a limited audience of investors.
Lack of Token Usability: If the asset does not offer tangible benefits, such as access to exclusive experiences, its appeal may be reduced.
Crypto Market Volatility: The cryptocurrency market is affected by several macroeconomic factors that go beyond sports.
Disconnection with the Event: Neymar's return to Santos can be seen as relevant in football, but the direct impact on a token depends on marketing strategies linked to the event.
However, the Santos FC Fan Token (SANTOS), linked to the club, experienced a 10.6% increase after the announcement of Neymar's return on centralized exchanges such as BINANCE, reaching US$3.16 per unit, with peaks of valuation around US$3.50. This shows that investors reacted positively to the news.
In addition, holders of the Vila Token, an initiative by Santos FC in partnership with Mercado Bitcoin, received R$7.1 million related to the transfer of Neymar, resulting in a payment of R$11.58 per unit. This reinforces the financial impact of negotiations of players trained at the Santos youth academy in the crypto sports market.
In short, the lack of explosive appreciation of the#santostoken can be explained by the lack of recognition or adoption of this asset in the market.
And what do you think of the token?#SANTOSUSDT
?