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Lisa He, Head of NFT and Fan Token at Binance, said: “Fan Tokens are the future of fan engagement and today marks the start of a new program for sports fans to create memories that last a lifetime. Whether it’s dinner with their favorite player or getting a tour of the stadium – we’re excited to launch Binance Fan Club and see the developments this has in the future to bring fans even closer to their favorite teams.”

The Fan Token program at Binance has more than 130,000 fans who have participated in activities that bring them a sense of being closer to the sporting spectacle. Among these fans, more than 5,000 have exchanged their Lazio game tickets for NFTs. Lazio from Italy, Porto from Portugal, Santos from Brazil, and Alpine F1 from France are some of the teams that are taking part in the Binance Fan Club program.