At the Hong Kong Crypto Finance Forum, Binance Co-Founder Yi He shared her views on how to choose the right direction in crypto. She noted that instead of asking which sector is hottest, we should ask: What problem are you solving? Will people pay for your solution?
Yi He pointed out that a lot of Web3 startups have no clear business model, confusing value propositions, and short life cycles that end shortly after launch. Only those that truly address user needs and build sustainable business logic can create long-term value.
She also emphasized that she doesn't agree with labeling things as “Web2 vs Web3.” In her view, it doesn’t matter whether a product uses blockchain or not — if it genuinely serves users and gives back to the community, it deserves respect.
When summarizing the key traits of successful projects, Yi He listed four factors: timing, capability, team alignment, and extreme willpower. “NVIDIA, Tesla — even Binance — all had near-death moments,” she said. “But we survived because we kept going when others gave up.”