Keyword Source ≠ Brand Real Risk We first need to understand a fact: In Chinese search engines, associated keywords often do not represent information self-published by the platform, but rather are a result of historical issues, domain takeover records, user misunderstandings, and the poor quality of content from search engines. Taking 'WEEX Scam' as an example, this keyword appeared because it was associated with a scam platform of the same name, and has no actual operational or equity relationship with the current WEEX Exchange. Since the WEEX Exchange brand was independently established in 2018 and started using the domain, some search engines have not fully refreshed content weight, resulting in the persistence of residual keywords, misleading some users. This is like when you buy a shop at '88 Old Street' to conduct legitimate business, but due to past credit issues of the previous tenant, the map reviews or navigation still show 'Violation,' which is the first layer of logic that needs to be clarified.
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