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New Listings on Binance 2025: What Every Crypto Investor Should Know In 2025, Binance took a strategic step by completely updating its criteria and processes for token listings. The goal is clear: to increase transparency, security, and focus the ecosystem on projects with high impact and solid fundamentals. Whether you are a trader, holder, or Web3 developer, understanding this new dynamic is key to identifying good opportunities, avoiding risks, and knowing how to position yourself before a token gains visibility on the world's largest platform. Binance Alpha: A New Prelude to Major Listings One of the main innovations is Binance Alpha, a sort of 'preview' for early-stage projects. Here users can trade tokens on-chain before they are officially listed on the Spot market, allowing Binance to observe token behavior and community reaction from the very beginning. Binance Alpha is available both in the Binance wallet and on the exchange, and already supports tokens on networks such as BNB Chain, Solana, Ethereum, Sui, Base, and Sonic Chain. It is expected that other new blockchains will be integrated over time. There are two types of entry into Alpha: Pre-TGE Projects (before token release): Fundamental metrics such as user base, business model, and relevance in key sectors such as infrastructure, digital consumption, or service innovation are evaluated. Projects with circulating tokens: Binance analyzes market data such as trading volume, liquidity, price stability, and valuation evolution, in addition to code verification, audits, unlock schedules, and regulatory risks. From Binance Alpha, a project can advance to the futures market and then to the Spot market. Each step requires meeting specific technical and financial criteria: Futures: Tokens with a good track record in Alpha, price stability, sustained high volume, and alignment with their roadmap are prioritized. Cases with suspected manipulation (pump and dump) or low regulatory clarity are penalized.