Swiss banking giant UBS has taken a significant step in adopting blockchain technology by successfully conducting a proof of concept for its digital gold investment product 'UBS Key4 Gold' on the Ethereum layer 2 network, ZKsync. This initiative aims to explore ways to expand its gold offering while prioritizing customer privacy.
UBS's proof of concept allows Swiss clients to purchase physical gold with real-time pricing, high liquidity, and optional physical delivery. By utilizing blockchain technology, the aim is to enhance the efficiency and transparency of transactions, as well as reduce costs and increase accessibility to this type of investment.