YCombinator

In a landmark achievement for Turkish entrepreneurship, U.S.-based SaaS startup HockeyStack has closed a $20 million Series A funding round, signaling its rapid ascent in the competitive world of B2B analytics. The investment, spearheaded by Bessemer Venture Partners—a heavyweight in venture capital with a portfolio spanning LinkedIn, Shopify, and Pinterest—also drew support from Y Combinator, Uncorrelated Ventures, and early backer QNBEYOND Ventures. This infusion of capital underscores HockeyStack’s growing influence in empowering businesses to decode customer behavior and revenue trends through cutting-edge AI solutions.
From Y Combinator to Global Client Portfolios: The HockeyStack Journey
Launched by Turkish founders Arda Bulut, Buğra Gündüz, and Emir Atlı, HockeyStack emerged from Y Combinator’s prestigious 2023 cohort as one of the accelerator’s fastest-growing startups. The platform has carved a niche by transforming raw data into actionable intelligence for B2B enterprises. By integrating tools like Account-Based Marketing, Sales Intelligence dashboards, and predictive AI analytics, HockeyStack enables companies to pinpoint the ROI of marketing campaigns, refine sales strategies, and optimize customer journeys. Its client roster boasts industry leaders such as Outreach, Remote, and Sumo Logic, reflecting its ability to deliver value at scale.
Odin: The AI Game-Changer for Revenue Teams
A key driver of HockeyStack’s momentum is its recently launched AI agent, Odin. Designed to automate complex analytical tasks, Odin acts as a virtual strategist for marketing and sales teams. It answers critical questions in real time—from identifying high-conversion marketing channels to uncovering friction points in customer onboarding—while synthesizing insights from web interactions and CRM data. This innovation not only accelerates decision-making but also equips companies to proactively address revenue leaks and capitalize on growth opportunities.
Fueling Global Ambitions: Engineering Growth in Turkey
The fresh capital will propel HockeyStack’s dual focus: advancing its AI-driven platform and scaling its engineering footprint. CEO Buğra Gündüz emphasized plans to accelerate product development, particularly in AI, while cultivating a robust technical team in Turkey. “This investment validates our vision to arm B2B companies with the insights needed to thrive in data-driven markets,” Gündüz noted. By establishing a Turkish engineering hub, HockeyStack aims to tap into the country’s deep tech talent pool, bridging local expertise with global innovation.
Why Investors Are Betting Big
Jeremy Levine of Bessemer Venture Partners highlighted HockeyStack’s unique positioning: “In an era where revenue teams drown in data but starve for clarity, HockeyStack cuts through the noise. Their platform isn’t just a tool—it’s a roadmap for sustainable growth.” This sentiment echoes Bessemer’s legacy of backing disruptors, from Pinterest to Twilio, and signals confidence in HockeyStack’s potential to redefine B2B analytics.
A Blueprint for Cross-Border Success
HockeyStack’s trajectory offers a compelling narrative for emerging tech ecosystems. By blending Silicon Valley ambition with Turkish engineering prowess, the startup exemplifies how cross-border collaboration can yield global solutions. As it scales, HockeyStack is poised to not only elevate its clients’ revenue operations but also inspire a new wave of Turkish-led innovation on the world stage. With AI at its core and expansion on the horizon, the company is charting a course to become indispensable in the revenue tech stack of tomorrow.

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