Vanadi

Another positive signal has just arrived for the crypto market: Vanadi Coffee SA, a famous coffee chain in Spain, has announced a comprehensive plan to pivot to become a Bitcoin-first business, with an investment budget of up to 1.1 billion USD.

Chairman Salvador Martí affirmed that #Vanadi does not see Bitcoin as a risk hedge, but as the center of a new financial strategy. This is a bold turning point in the F&B industry, similar to how Strategy (formerly MicroStrategy) initiated its journey of 'accumulating Bitcoin to change the business landscape'.

Although the plan is still awaiting approval, Vanadi has made a trial purchase of 5 $BTC , demonstrating a serious commitment to the new strategy. This move brings a fresh breeze to the crypto market, showing the strong spread of Bitcoin into even traditional industries.

The increasing number of businesses turning to Bitcoin as a long-term financial structuring solution is further reinforcing confidence in this asset's role as 'digital gold' in the global economic system. #anhbacong

🇪🇸 Spanish coffee giant #Vanadi , a publicly traded company, plans to buy $1.1 BILLION in $BTC for its reserves! ☕💰
Institutional FOMO is getting real 🔥
THIS IS WILD!!! 🚀🚀🚀

#CryptoAdoption

🚀 The largest coffee chain in Spain, Vanadi, announces an investment of over $1.1 billion in Bitcoin

Vanadi, the leading coffee chain in Spain, has just announced plans to invest over $1.1 billion in Bitcoin ($BTC ) as part of a new asset reserve strategy, marking a turning point in its corporate financial direction.

According to Chairman Salvador Martí, Vanadi's goal is not to "speculate for profit" but to transform its operating model to become a Bitcoin-first company, aiming for the Web3 era. The decision comes after a loss in 2024 – and BTC is seen as a means of long-term value preservation.

Vanadi's move reinforces the growing trend: global corporations are gradually incorporating Bitcoin into their balance sheets. From logistics companies in China to French football clubs, now a European F&B chain is also joining the fray.

💡 Strategy (MicroStrategy) is the pioneering company with a reserve of over 580,000 BTC – and Vanadi is stepping onto that path.

#Vanadi #Treasury #btcadoption #CorporateCrypto #Web3Strategy