Did You Know? Rolex isn’t just a luxury watch brand — it’s actually a non-profit company! Founded in 1945 by Hans Wilsdorf, Rolex is owned by the Wilsdorf Foundation, created in memory of his late wife.
What makes Rolex truly unique is its philosophy: after paying its employees, the rest of the profits go to charity.
There are no private owners or shareholders, meaning all decisions are made with long-term impact and social responsibility in mind.
Through this model, Rolex contributes significantly to global charitable and philanthropic efforts.
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