Digital artist and marketing wizard Jack Butcher has been called a “crossover” success story, having created a unique identity that blends personal branding, cultural commentary, and a lot of memes, but these aren’t just memes, they simplify complex ideas about creativity, currency, and value using minimalist artwork that delivers a highbrow message.
Butcher calls his success on web3 a perfect combination of freedom and fun, which was a relief for him because he worked in the advertising industry for a long time - first working for a Fortune 100 company and later starting his own advertising agency - but never quite gave him the lifestyle and platform he wanted.