OnePay

Is Walmart Planning to Step into Cryptocurrency? What Are the Implications?

Recent reports indicate that Walmart's fintech arm, #Onepay , is gearing up to enable Bitcoin ($BTC ) and Ethereum ($ETH ) trading and custody for its millions of U.S. customers. It is possible to add other blue-chip cryptos like $XRP and $BNB . Powered by an integration with crypto infrastructure provider Zerohash, this move could see a full rollout by late 2025, signaling a seismic shift in mainstream crypto adoption.

​While Walmart has yet to officially confirm the plans, indirect evidence, including reportedly removed legal documentation on OnePay's website mentioning "OnePay Crypto" and a Zerohash partnership, suggests these developments are well underway. The strategy positions OnePay as a "super app," bundling traditional financial services with digital assets, all within the familiar ecosystem of the retail giant.

The implications are monumental. For everyday Americans, buying and holding cryptocurrency could become as simple as tapping a button in their Walmart app, removing significant barriers to entry like complex exchange sign-ups. This could onboard millions of new users, driving unprecedented mainstream exposure and potentially legitimizing digital assets for a demographic previously untouched by crypto.

Furthermore, it could set a precedent for other major retailers, accelerating a broader integration of crypto into daily commerce. From potentially converting crypto for in-store purchases to simply normalizing digital asset ownership, Walmart's potential leap into cryptocurrency isn't just joining a trend; it's poised to lead a retail revolution that could make blockchain the new normal.

#Write2Earn #Adoption #TradFi #Walmart

OnePay (Walmart) is About to Launch Crypto Services, Allowing Users to Buy and Hold Bitcoin, Ethereum within the App

OnePay, the fintech company backed by Walmart, is preparing to launch a crypto trading service, allowing users to buy and hold Bitcoin ($BTC ) and Ethereum ($ETH ) directly within its app. This service is expected to be rolled out by the end of this year with technological support from the crypto startup Zerohash.

Integrated Shopping and Comprehensive Finance

The integration of crypto will allow users to instantly convert crypto to cash within the app, which can then be used for shopping at #Walmart , paying bills, or repaying credit card debt. This is an important step, making crypto an essential part of daily spending habits. OnePay aims to build a comprehensive "super financial app." Currently, the app offers various services such as high-interest savings accounts, credit and debit cards, a buy now, pay later service, and even phone plans. The diversity of services has helped OnePay achieve an impressive position, currently ranking 4th in the finance category on the App Store, surpassing major apps like JPMorgan, Robinhood, and Chime.

Customer Reach and Big Vision

Thanks to its direct link with Walmart's massive payment system, #OnePay can reach up to 150 million customers each week. Introducing crypto into the app is not only about diversifying services but also a strategy to attract and retain users in Walmart's retail financial ecosystem.#anh_ba_cong

Walmart-Backed OnePay Just Made Crypto The Default

This is not a drill. Walmart-backed OnePay is rolling out native $BTC and $ETH trading inside their primary banking app.
The Strategy: Silent Integration.
No splashy conference. No celebrity pitch. They simply activated crypto inside the same app people already use for savings, debit, and credit.
No Detours: Crypto is now side-by-side with traditional finance.
Built to Scale: Integration is powered by Zerohash, meaning this is an industrial-grade, fully compliant move, not a beta test.
The Power Play: Distribution > Innovation
Walmart’s reach is the game-changer. By bringing crypto into the ecosystem of America’s biggest retailer (which serves ~150 million weekly shoppers), OnePay instantly:
Becomes a Super-App: Solidifies its "everything app" status, challenging rivals like PayPal, Venmo, and Cash App.
Forces Adoption: If the largest retail ecosystem validates crypto, it stops being "niche" and starts becoming a mandatory feature in everyday finance. Users can convert crypto to cash for in-store purchases and bill payments.
This is how mainstream adoption truly looks: quietly implemented, massively scaled, and absorbed into the daily money flow.
#bitcoin #Ethereum #CryptoAdoption #Onepay #Walmart

Walmart’s OnePay Just Made Crypto Default
This isn’t hype, it’s rollout. OnePay backed by Walmart now lets users trade $BTC and $ETH directly inside its core banking app.

The Move: Stealth Integration
No flashy launch. No big pitch. They simply switched on crypto inside the same app millions already use for debit, credit, and savings.

Crypto now sits right beside traditional finance. One click, no detours.

Powered by Zerohash, this isn’t a pilot or beta. It’s industrial grade, fully regulated infrastructure.

Distribution is greater than innovation. Walmart touches 150M plus shoppers every week. Dropping crypto into that ecosystem instantly:

• Creates a Super App: OnePay becomes an “everything finance” hub, rivaling PayPal, Venmo, Cash App.
• Drives Mass Adoption: With crypto built in, it stops being niche. Users can swap to cash for bills or pay in store.

This is what mainstream adoption actually looks like: quiet integration, massive scale, and seamless flow into daily life.

#Bitcoin #Ethereum #CryptoAdoption #OnePay #Walmart

Walmart-backed OnePay to add crypto trading to mobile app

#OnePay , the #Walmart -backed fintech, plans to introduce cryptocurrency trading and custody features to its mobile app later this year, according to people familiar with the matter.

The company will initially support #bitcoin and ether through a partnership with crypto infrastructure provider #Zerohash . By integrating crypto, OnePay users may be able to convert digital assets into cash for purchases or bill payments.

🏣 Walmart goes crypto🪙
Walmart’s OnePay app will add Bitcoin and Ethereum trading and custody features, powered by Zerohash, aiming for rollout later this year.
$BTC $ETH $SOL
#Walmart #OnePay #Fintech #Blockchain

Walmart Enters Crypto Payments — OnePay to Launch Bitcoin Trading Feature

Retail giant Walmart is making a major move into the crypto world. Its fintech arm, OnePay, plans to roll out in-app cryptocurrency trading and custody services, starting with Bitcoin and Ethereum. The service will be powered by blockchain infrastructure provider Zerohash and is expected to go live by the end of 2025.

Why It Matters:
This move places Walmart alongside top fintech players like PayPal and Cash App, signaling a major acceleration of crypto adoption in mainstream retail. When one of the world’s largest retailers embraces cryptocurrency, it sends a strong signal to the entire industry.

About OnePay:

Current user base: 1.5 million

Feature: Buy and sell BTC & ETH directly in the app

Launch timeline: Before end of 2025

With Walmart-backed OnePay entering the crypto space, every retail and fintech player will be watching closely, marking a new chapter in crypto payments and investments for everyday consumers.

#Walmart #OnePay #Bitcoin #Ethereum #CryptoAdoption #Fintech #Blockchain #CryptoPayments #MainstreamCrypto

Walmart’s OnePay Jumps into Crypto 🤩

#OnePay , the fintech app mostly owned by #Walmart , is gearing up to let users trade and store Bitcoin and Ether right in their mobile app later this year. They’re teaming up with a startup called Zerohash for this. It’s all part of turning OnePay into a super app for everything finance—like banking, credit cards, buy-now-pay-later loans, and even phone plans. Crypto’s getting more mainstream, especially after Trump’s election flipped the U.S. government’s vibe on it, and big players like Morgan Stanley are jumping in too. OnePay’s already killing it, ranking top 5 in free finance apps on Apple, beating out giants like Chase and Robinhood. The big perk? It’s linked to Walmart’s huge customer base (150 million weekly shoppers), but it’s set up to serve anyone, especially folks underserved by regular banks. Users could cash out crypto to shop or pay bills seamlessly.

This seems like a smart move for OnePay—crypto’s blowing up, and tying it into everyday shopping could make it way more approachable for regular folks who aren’t deep into the tech world. Walmart’s massive reach might help normalize it, kinda like how Cash App or PayPal did. But hey, crypto’s still volatile as hell, so I’d say dive in with caution and don’t bet the farm. Overall, excited to see if this pushes more big retailers into the game!

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#Binance
#crypto2025