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Sony, the 78-year-old Japanese electronics giant, is the latest legacy megacorp to explore blockchain technology. On Tuesday, the company announced that it is officially launching "Soneum," a general-purpose blockchain platform.
Sony has officially launched its Ethereum Layer 2 platform, Soneium, following a testing period that lasted four months and drew in over 14 million users, the company announced Monday.
Developed by subsidiary Sony Block Solutions Labs (Sony BSL), the platform is designed to simplify blockchain interactions for creators and their audiences through tools like NFT-based fan engagement systems and an incubator program called Soneium Spark.
Its testnet phase began in August last year and processed some 47 million transactions, according to figures from Blockscout.
Sony’s Layer-2 Blockchain “Soneium” Goes Live
The team behind Sony Block Solutions Labs (SBSL), a joint project between Sony Group and Singapore-based Startale Labs, describes Soneuim — technically a layer-2 network atop Ethereum — as "a versatile general-purpose blockchain platform" built to support a diverse ecosystem of gaming, finance and entertainment apps.
According to SBSL, the launch comes after a four month-long test period that involved participation from 14 million wallets.
Sony’s public blockchain platform Soneium launches on mainnet
Sony Block Solutions Labs, the multinational conglomerate's blockchain subsidiary based in Singapore, announced today the mainnet launch of Soneium blockchain.
Soneium's mainnet launch follows the Ethereum-based Layer 2's testnet debut in August last year, which has seen 15.4 million active wallet addresses and over 50 million total transactions to date.
“Soneium is a public blockchain—an open network that welcomes everyone without limitations,” Sony BSL wrote in a press release.
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Sony, the Japanese electronics and entertainment giant, has announced the launch of a comprehensive Web3 content strategy utilizing Soneium, its in-house-developed Ethereum Layer 2 platform.

Sony to Host Exclusive Content on Soneium Blockchain
Sony, the multi-billion media and electronics company, is finally embracing blockchain in its distribution apparatus. With the recent launch of Soneium, an Ethereum L2 platform, the company announced a strategy that seeks to test the value of these platforms to provide new value to fans and content creators.
Soneium, which has recently launched on mainnet, is a platform tailored specifically to ease the entrance of content creators to the blockchain world and pair them with their fans to foster engagement through decentralized, non-managed platforms.
Soneium was introduced in August, launching in its testnet phases soon after. Also, it onboarded USDC, the second-largest stablecoin in the crypto market, in September.
Read more: Sony Block Solutions Labs Introduces Soneium, an Ethereum L2 Project
Read more: Circle Partners With Sony to Introduce USDC on Soneium
As part of this rollout, S.BLOX Inc., owned by a Sony subsidiary, will release S. BLOX, a new exchange that will be used as a bridge for users to acquire crypto to interact with apps on top of Soneium.
SNFT, another company backed by the Sony Group, will develop a marketing platform to support the experiences that Sony will develop. These include non-fungible tokens (NFTs) and digital content.
Sony Pictures Entertainment Japan will provide limited channels of eligible works for Japanese customers, offering “free access to exclusive content for those who purchase eligible titles on Prime Video.”
Also, Sony Music Entertainment France will distribute NFTs to the “Sunny B. 1991” community, rewarding its users for their support and ownership of other NFTs.
Finally, Sony Music Publishing Japan will use Web3 tech for a live event featuring the “Sandal Telephone” J-pop girl band. Users will be able to receive limited edition NFTs for this occasion.
While these promotions are limited in scope, they represent Sony’s willingness to try new things and even migrate part of its distribution stack to decentralized channels if the company’s experience is satisfactory.

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