Joe Lubin, co-founder of Ethereum and CEO of Consensys, has just announced plans to establish a company specializing in investing in Ethereum's native token, ETH. This decision was inspired by a conversation with Michael Saylor, a well-known digital asset advocate, six months ago. In the context of a rapidly growing cryptocurrency market, this move not only reinforces confidence in ETH but also opens up new opportunities for investors. This article analyzes Lubin's plans in detail, the market context, and the impact on the crypto industry.