⚽ World, official sponsor of the CONMEBOL Sudamericana 2025-2026
The South American Football Confederation (CONMEBOL) has confirmed that World —the digital identity platform formerly known as Worldcoin— will be the main sponsor of the CONMEBOL Sudamericana during the 2025-2026 cycle.
What does this sponsorship include?
Activations with World ID technology at over 50 matches: fans will be able to scan their iris using the Orb to receive an anonymous digital credential certifying that they are 'real humans'.
These activations will allow participation in ticket raffles, meet-and-greets with football legends, and live moments with the Sudamericana trophy.
World's presence will encompass LED screens, billboards, and CONMEBOL's official digital channels, with exclusive rights in key decisions related to VAR/VOR —placing the 'proof of humanity' at the heart of the game.
What do the key figures say?
Alejandro Domínguez, president of CONMEBOL:
'At CONMEBOL, we value partnerships that enhance the experience of our competitions while preserving the essence of our football...'.
Martín Mazza, regional general manager of Tools for Humanity:
'Football is, at its core, human... This partnership brings the 'proof of humanity' to a stage where identity, trust, and a sense of belonging are already deeply valued.'
Why is this news relevant?
First time that biometric verification technology is so actively integrated into a South American sporting competition.
It reflects a trend of innovation in sports, crossing boundaries between digital identity, security, and fan experience.
This agreement marks a significant step in the global expansion of World, aligning football and technology.
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