Flamengo

Flamengo, one of the largest football clubs in Brazil, has shown interest in entering the cryptocurrency market as part of a strategy to diversify its revenue sources and further engage its huge fan base. This move reflects a growing trend among global sports clubs that have been exploring crypto assets, especially through 'fan tokens', to strengthen their brand and offer exclusive experiences to fans.
The club has already launched the Flamengo Fan Token (MENGO), in partnership with the platform Socios.com, which uses the Chiliz blockchain. The $MENGO token was officially introduced in October 2021, allowing fans to participate in club decisions, such as choosing uniform details or warm-up songs, in addition to accessing exclusive rewards. The initiative aims not only to generate revenue — with estimates of around R$ 145 million over five years, according to information released at the time — but also to bring Flamengo closer to its global fan base in an innovative way.