Diesel

You may know Nicola Formichetti as the curator behind Lady Gaga's infamous meat dress or the creative dreamer who brought Diesel's ad campaigns to life, but his latest chapter began with a question—'What's next?'—sparked by the standstill in the fashion world during the pandemic and his drive to reinvent himself.
Now, as the artistic director of SYKY, he brings his avant-garde style into the digital realm. SYKY is a luxury digital fashion platform founded by industry veteran and CEO Alice Delahunt. Formichetti's clear mission is to merge technology with high fashion, firmly planting his flag in the future of design while also bringing in emerging designers.

The fashion industry is embracing a bold and exciting future, with NFTs at the forefront of this shift. Whether we are discussing strict collaborations between fashion houses or partnerships with mainstream Web3 projects, the fashion industry has undeniably been reshaping itself in the Web3 world for years.
Fashion brands are expanding their communities, providing loyal fashion enthusiasts with more exclusive opportunities to interact with their brands and launching products that are revitalized in the Web3 world.
Since 2021, NFT collections have made once-exclusive fashion items available for anyone to purchase anywhere, led by Nike's RTFKT, while fashion companies and Web3 creators continue to launch collaborative products that include redeemable NFTs - such as Crocs.