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📢 EasyJet Founder Launches “EasyBitcoin” App to Democratize Bitcoin Trading with Rewards

Sir Stelios Haji-Ioannou, the founder of EasyJet, has entered the cryptocurrency space by launching EasyBitcoin, a Bitcoin trading app developed through a brand licensing agreement with the regulated trading platform Uphold.

EasyBitcoin is designed to lower transaction costs and offer user rewards, aiming to make Bitcoin trading more accessible for cost-conscious retail investors and international users. It draws on the ethos behind EasyJet—operational efficiency, affordability, and transparency.

This new app joins a competitive market that includes established platforms such as Coinbase, Kraken, Robinhood, and Revolut. Funding for the marketing efforts comes from EasyGroup Ltd., which Haji-Ioannou leads.

EasyBitcoin seeks to differentiate through secure custody, institution-grade security, and banking system integration, balancing affordability with regulatory compliance—assuring users that their investment experience is both accessible and safe.

However, its success will depend on navigating a fragmented crypto exchange landscape, where platforms like Binance and MEXC dominate, despite Coinbase and Kraken having strong institutional credibility. EasyBitcoin’s appeal to newcomers will hinge on transparent fees, automation of recurring buys, and an intuitive user experience.

Why It Matters

Brand Leverage: Haji-Ioannou is leveraging the successful Easy brand to bring similar operational values—simplicity, cost efficiency, and broad access—into crypto.

Competitive Differentiation: By offering lower fees and a rewards system, EasyBitcoin could appeal to retail users underserved by higher-cost platforms.

Regulatory Edge: Partnering with Uphold—a regulated exchange—positions the app favorably in a landscape where compliance is increasingly vital.

Market Challenge: EasyBitcoin must carve out a niche amid major incumbents and address inherent sector volatility and evolving regulations.

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