ConorMcGregor

Conor McGregor, the Irish mixed martial arts superstar and former UFC two-division champion, has stepped out of the octagon and into the volatile world of cryptocurrency. On April 5, 2025, McGregor officially launched his own meme coin, dubbed "REAL," in a move that blends his larger-than-life persona with the speculative frenzy of the digital asset market. Developed in collaboration with the Real World Gaming decentralized autonomous organization (DAO), this venture marks McGregor's latest foray into business beyond fighting, adding a new chapter to his already eclectic career.
A Unique Launch Strategy
Unlike traditional cryptocurrency launches that often see tokens dumped onto exchanges for immediate trading, McGregor's "REAL" coin took a different approach. The token debuted through a sealed-bid auction, a mechanism designed to level the playing field by preventing bots and snipers from dominating the initial distribution. The auction, which ran from April 5 to April 6, allowed participants to bid on the initial supply, with the goal of raising significant funds—reportedly targeting up to $3.5 million, according to posts on X. This innovative method reflects McGregor's stated commitment to transparency and fairness, qualities he emphasized in a statement shared with Cointelegraph: "This is about transparency—we are showing the world how it’s done with integrity."
Following the auction, "REAL" is set to hit Uniswap V4 on April 6 with an initial 16% transaction fee, which will gradually decrease to 2%. By April 9, the token will transition to Uniswap V3, settling at a 1% fee, according to details circulating on X. This phased rollout suggests a strategic effort to manage liquidity and incentivize early adopters while stabilizing the coin’s ecosystem.
SA
Conor McGregor Has Launched a Meme Coin
UFC champion Conor McGregor launched his own meme-coin REAL, developed in conjunction with DAO Real World Gaming.

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25 web pages
Conor McGregor Enters the Crypto Ring with "REAL" Meme Coin Launch
Conor McGregor, the Irish mixed martial arts superstar and former UFC two-division champion, has stepped out of the octagon and into the volatile world of cryptocurrency. On April 5, 2025, McGregor officially launched his own meme coin, dubbed "REAL," in a move that blends his larger-than-life persona with the speculative frenzy of the digital asset market. Developed in collaboration with the Real World Gaming decentralized autonomous organization (DAO), this venture marks McGregor's latest foray into business beyond fighting, adding a new chapter to his already eclectic career.

A Unique Launch Strategy
Unlike traditional cryptocurrency launches that often see tokens dumped onto exchanges for immediate trading, McGregor's "REAL" coin took a different approach. The token debuted through a sealed-bid auction, a mechanism designed to level the playing field by preventing bots and snipers from dominating the initial distribution. The auction, which ran from April 5 to April 6, allowed participants to bid on the initial supply, with the goal of raising significant funds—reportedly targeting up to $3.5 million, according to posts on X. This innovative method reflects McGregor's stated commitment to transparency and fairness, qualities he emphasized in a statement shared with Cointelegraph: "This is about transparency—we are showing the world how it’s done with integrity."

Following the auction, "REAL" is set to hit Uniswap V4 on April 6 with an initial 16% transaction fee, which will gradually decrease to 2%. By April 9, the token will transition to Uniswap V3, settling at a 1% fee, according to details circulating on X. This phased rollout suggests a strategic effort to manage liquidity and incentivize early adopters while stabilizing the coin’s ecosystem.

What is "REAL" All About?
The "REAL" meme coin isn’t just a celebrity-endorsed gimmick—at least, not according to its creators. Built in partnership with the Real World Gaming DAO, the token promises staking rewards and governance rights for holders, giving the community a say in its future direction. The project’s tokenomics allocate 31.5% of the supply to the DAO treasury, 17% to the community, 10% to the development team, and 1% to advisors, as outlined in reports from outlets like Mitrade and Traders Union. This structure hints at a broader vision: to channel funds into ventures that bridge sports, gaming, and real-world experiences.
McGregor and his team have positioned "REAL" as a potential disruptor in the gambling industry, aiming to align it more closely with mainstream consumers. While specifics remain scarce, the project’s whitepaper—highlighted by Traders Union—declares an ambition to "transform the gambling industry" by tying it to tangible, real-life applications. Whether this means sports betting platforms, gaming ecosystems, or something entirely new remains to be seen, but McGregor’s track record of bold moves suggests he’s not afraid to swing big.
McGregor’s Crypto Ambitions Amid a Shifting Career
The launch of "REAL" comes at a pivotal moment for McGregor. The 36-year-old hasn’t fought in the UFC since July 2021, when he suffered a leg injury in a loss to Dustin Poirier. Since then, he’s pivoted to other pursuits, including his ownership stake in the Bare Knuckle Fighting Championship (BKFC) and a high-profile visit to the White House in March 2025 to discuss Irish politics. His recent hints at a presidential run in Ireland have only fueled speculation about his future, with some fans questioning whether he’ll ever return to the octagon.
Yet, McGregor’s entrepreneurial spirit remains undimmed. Following the success of his Proper No. Twelve whiskey and Forged Irish Stout brands, "REAL" represents his latest attempt to leverage his global fame into a lucrative venture. In an interview cited by Mitrade, McGregor framed the project as a natural extension of his business acumen, insisting that it’s not just another celebrity cash grab but a serious endeavor with a focus on integrity.
SA
Conor McGregor Has Launched a Meme Coin
UFC champion Conor McGregor launched his own meme-coin REAL, developed in conjunction with DAO Real World Gaming.

Generate an article

25 web pages
Conor McGregor Enters the Crypto Ring with "REAL" Meme Coin Launch
Conor McGregor, the Irish mixed martial arts superstar and former UFC two-division champion, has stepped out of the octagon and into the volatile world of cryptocurrency. On April 5, 2025, McGregor officially launched his own meme coin, dubbed "REAL," in a move that blends his larger-than-life persona with the speculative frenzy of the digital asset market. Developed in collaboration with the Real World Gaming decentralized autonomous organization (DAO), this venture marks McGregor's latest foray into business beyond fighting, adding a new chapter to his already eclectic career.

A Unique Launch Strategy
Unlike traditional cryptocurrency launches that often see tokens dumped onto exchanges for immediate trading, McGregor's "REAL" coin took a different approach. The token debuted through a sealed-bid auction, a mechanism designed to level the playing field by preventing bots and snipers from dominating the initial distribution. The auction, which ran from April 5 to April 6, allowed participants to bid on the initial supply, with the goal of raising significant funds—reportedly targeting up to $3.5 million, according to posts on X. This innovative method reflects McGregor's stated commitment to transparency and fairness, qualities he emphasized in a statement shared with Cointelegraph: "This is about transparency—we are showing the world how it’s done with integrity."

Following the auction, "REAL" is set to hit Uniswap V4 on April 6 with an initial 16% transaction fee, which will gradually decrease to 2%. By April 9, the token will transition to Uniswap V3, settling at a 1% fee, according to details circulating on X. This phased rollout suggests a strategic effort to manage liquidity and incentivize early adopters while stabilizing the coin’s ecosystem.

What is "REAL" All About?
The "REAL" meme coin isn’t just a celebrity-endorsed gimmick—at least, not according to its creators. Built in partnership with the Real World Gaming DAO, the token promises staking rewards and governance rights for holders, giving the community a say in its future direction. The project’s tokenomics allocate 31.5% of the supply to the DAO treasury, 17% to the community, 10% to the development team, and 1% to advisors, as outlined in reports from outlets like Mitrade and Traders Union. This structure hints at a broader vision: to channel funds into ventures that bridge sports, gaming, and real-world experiences.

McGregor and his team have positioned "REAL" as a potential disruptor in the gambling industry, aiming to align it more closely with mainstream consumers. While specifics remain scarce, the project’s whitepaper—highlighted by Traders Union—declares an ambition to "transform the gambling industry" by tying it to tangible, real-life applications. Whether this means sports betting platforms, gaming ecosystems, or something entirely new remains to be seen, but McGregor’s track record of bold moves suggests he’s not afraid to swing big.

McGregor’s Crypto Ambitions Amid a Shifting Career
The launch of "REAL" comes at a pivotal moment for McGregor. The 36-year-old hasn’t fought in the UFC since July 2021, when he suffered a leg injury in a loss to Dustin Poirier. Since then, he’s pivoted to other pursuits, including his ownership stake in the Bare Knuckle Fighting Championship (BKFC) and a high-profile visit to the White House in March 2025 to discuss Irish politics. His recent hints at a presidential run in Ireland have only fueled speculation about his future, with some fans questioning whether he’ll ever return to the octagon.

Yet, McGregor’s entrepreneurial spirit remains undimmed. Following the success of his Proper No. Twelve whiskey and Forged Irish Stout brands, "REAL" represents his latest attempt to leverage his global fame into a lucrative venture. In an interview cited by Mitrade, McGregor framed the project as a natural extension of his business acumen, insisting that it’s not just another celebrity cash grab but a serious endeavor with a focus on integrity.

The Meme Coin Craze: Opportunity or Risk?
McGregor’s entry into the meme coin space taps into a broader trend that’s taken the crypto world by storm. From Dogecoin’s Shiba Inu-inspired origins to Donald Trump’s $TRUMP token, meme coins have become a cultural phenomenon, blending humor, hype, and speculation. However, they’re not without controversy. As noted by The Guardian, most meme coins serve little purpose beyond speculation, with values often soaring and crashing based on celebrity endorsements or viral momentum. Prominent investor Cathie Wood has warned that the flood of such tokens—enabled by advances in AI and blockchain—could leave many investors holding worthless assets.
The mixed reception on X reflects this tension. Some users hailed McGregor’s move as a bold strike into a $2.74 trillion industry, with one calling it a "game-changer" for the fighter’s legacy. Others were skeptical, labeling it "bad for the crypto space" and questioning whether it’s just another pump-and-dump scheme. The irony of naming a meme coin "REAL" in a market often criticized for its lack of substance wasn’t lost on observers either, with one X post quipping, "Nothing feels real anymore."
Can "REAL" Deliver?
Whether "REAL" succeeds or flops will depend on execution. McGregor’s star power—bolstered by his 10-4 UFC record and a knack for generating headlines—gives the project an undeniable edge in visibility. The sealed-bid auction and DAO partnership signal an attempt to differentiate it from the countless meme coins flooding the market. Yet, the crypto landscape is littered with failed celebrity tokens, like Khamzat Chimaev’s "SMASH" coin, which collapsed amid fraud allegations in 2024.
For now, McGregor’s fans and crypto enthusiasts alike are watching closely. If "REAL" can deliver on its promises—staking rewards, governance, and real-world utility—it could carve out a niche in a crowded field. If not, it risks becoming another cautionary tale in the wild west of meme coins. As McGregor himself might put it, he’s stepping into the ring with confidence—but in this fight, the opponent is the unpredictable market, and the stakes are higher than ever.
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