ChainRunners

This article was authored by Michael Hirsch, co-founder of Facet and Indelible Labs, and the views expressed herein are solely his personal opinions.
In November 2021, I bought my first NFT: a Chain Runner. My friend Rob Pando told me about the project, and I bought one shortly after its launch. At that time, I had no idea that this decision would completely change my creative and professional career.
The initial curiosity eventually evolved into obsession; it was not just curiosity about NFTs but a fascination with the significance of something being fully on-chain. That Chain Runner was not just a JPEG image, but a piece of generative art that exists permanently on Ethereum, with no IPFS links, no centralized servers, only the raw pixelated identity embedded in the blockchain itself.