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Binance Blog published a new article, highlighting the transformative impact of Binance Alpha on Web3 engagement. This platform integrates on-chain discovery and trading directly into the Binance Exchange, making it accessible to everyday users without the need for a separate wallet or dealing with gas fees. By offering early access to high-potential Web3 projects through exclusive token generation events (TGEs) and airdrops, Binance Alpha sets a new standard for user-first participation, promising significant reward potential.On May 19, 2025, Binance Wallet recorded an impressive $5 billion in daily trading volume, capturing 95.3% of the share tracked across 12 major wallets, as reported by Dune Analytics. This surge was largely driven by Binance Alpha, an early-access discovery platform integrated into Binance Wallet and Exchange. It empowers users to engage with high-potential Web3 projects before they become widely available, allowing participants to benefit from exclusive TGEs and airdrops. The success of Alpha is not just a one-off spike but signifies a fundamental shift in how people engage with Web3.For years, the complexity of engaging with on-chain tools has been a significant barrier to Web3 adoption. Binance Alpha addresses this challenge by bringing on-chain discovery and trading directly into the Binance Exchange, eliminating friction and opening up early-stage opportunities to a broader audience. Users can now trade on-chain without needing a wallet and execute transactions with ease, without worrying about gas or technical hurdles. This development empowers everyday users to explore and participate in Web3 with the confidence they are accustomed to in traditional trading.The introduction of Alpha Points ensures fairer access to exclusive opportunities, rewarding active participation and driving a surge in user engagement and trading volume. Alpha Points are calculated on a rolling 15-day basis and determine eligibility for TGEs and airdrops. In May 2025, the system was enhanced with a consumption mechanism, turning Alpha Points from a passive score into an active access credential. This change led to a significant increase in participation, with the number of active traders on Binance Wallet surging more than 58% on April 25, 2025.Binance Alpha is redefining how users discover early-stage projects and earn real rewards, setting a new standard for user-first participation in Web3. By removing traditional frictions of on-chain engagement and coupling early access with tangible rewards, Alpha makes the decentralized Web intuitive, accessible, and worthwhile for a global audience. As the program continues to scale, Binance remains committed to empowering users, elevating access, and making the future of finance easier to join.