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David Sassoon, who passed away at the age of 92, was one of the co-founders of Bellville Sassoon, the fashion house adored by royals and celebrities; he was a loyal ally of Diana, Princess of Wales, helping to shape her fashion choices as she took on and developed her public role.
In an interview for the 2019 Channel 5 documentary, Secrets of the Royal Wardrobe, Sassoon recalled the first time he met Princess Diana Spencer when her mother, Frances Shand Kydd, brought her to the Belville Sassoon studio in Knightsbridge before her wedding. She had come to the shop once before, prior to her engagement, but had left when a pushy French sales assistant suggested she might be better off at Harrods.