The NFT Decline, the Rise of Digital Collectibles: Revaluation of Value or New Targets for Speculation?
As the international NFT market's trading volume plummets by 90%, domestic digital collectibles platforms are engaging in even crazier capital games.
A certain platform's latest release, "The Savior," dynamic digital collectibles, exposes the industry's hidden rules: to gain priority purchasing qualifications, one must hold 10 pieces of the platform's worthless collectibles, the so-called "empowerment" is actually a series of harvesting traps.
▶️ Hunger Games Under Platform Rules
Before the sale of "The Savior," it was mandatory to hold 10 unsold digital collectibles with an average price of 200 yuan; previously, during similar sales, certain users were forced to buy unwanted collectibles like "Dunhuang Flying Apsaras" and "Twelve Zodiac Signs" to qualify for purchasing.
The secondary market has seen the emergence of a "qualification agency" gray market, with purchasing fees as high as 200% of the sale price.
The so-called empowerment = small workshop-style airdrop: a certain zodiac digital collectible promised "offline exhibition tickets" which were actually 30 yuan vouchers for a VR experience center in a county-level shopping mall.
▶️ The Bubble Logic Behind Airdrop Economics
A certain platform's operations revealed industry tricks:
"Use 9.9 yuan airdrops to attract newcomers → Issue 999 yuan empowering collectibles to lock in users → Launch priority purchase rights worth 10,000 yuan to stimulate reinvestment."
Recently, a certain Tang Palace night feast series created a "prosperity illusion" through 5 rounds of airdrops, but in reality, 90% of collectibles in the secondary market fell below their issue price, with many users holding "empowerment gift packages" unable to cash out.
▶️ Unemployed Individuals Become Targeted Harvesting Goals
Investigations revealed three main narratives in the digital collectible community:
"Zero foundation mobile phone money-making": targeting stay-at-home moms and delivery workers with 99 yuan low-priced blind boxes.
"New wind in cultural investment": selling co-branded items with intangible cultural heritage masters for 10,000 yuan to middle-aged unemployed individuals.
"Borrowing and arbitrage teaching": inducing college students to use credit to accumulate priority purchase qualification collectibles.
In a certain third-tier city, "digital collectible studios" have emerged, hiring unemployed individuals with daily wages to inflate the prices of specific collectibles through fake orders.
At this moment, certain digital collectible platforms' tacit approval of 24-hour transfer rules is giving rise to underground trading black markets. When the "Along the River During the Qingming Festival" is split into 9999 digital fragments, and artistic value reduces to floating numbers in speculators' accounts, this game disguised as a cultural investment might be more dangerous than P2P—after all, this time even the "physical asset" cover has been stripped away.
#NFT衰落 #数字货币 #数字藏品 #数字资产 #国内政策