US tech giant Google has updated its cryptocurrency advertising policy as it now requires certification to promote.
In an effort to improve its advertising policies, Google recently announced updates to its cryptocurrency advertising policy, specifically targeting cryptocurrency trusts.
Google's new certification requirements
The changes, which will take effect on January 29, 2024, are designed to provide users with more reliable information and protect them from potential risks associated with cryptocurrency investments. The updated policy specifically targets advertisers offering cryptocurrency trusts in the United States.
To run cryptocurrency ads for these products, advertisers must now comply with specific requirements and obtain certification from Google. The certification process is designed to ensure advertisers meet certain standards, thereby increasing the overall quality and credibility of cryptocurrency-related advertising on the platform.