Fiat Meets Future: Binance Expands Web3 Access with Apple Pay and Google Pay Integration via Worldpay®
Main Takeaways
Binance’s partnership with payments leader Worldpay® enables users to buy crypto using Apple Pay and Google Pay, adding even more flexibility and convenience to fiat-to-crypto onramps.
Reliable fiat gateways are essential to bringing the next billion users into Web3 and giving people everywhere more control over their financial lives.
In 2024, Binance expanded its fiat coverage to 125+ currencies, over 1,000 payment methods, and more than 20 new countries — including mobile money integrations in nine African nations.
Binance has partnered with global payments technology provider Worldpay® to introduce two of the world’s preeminent digital wallets – Apple Pay and Google Pay – into its fiat onramp ecosystem. Our users can now seamlessly purchase crypto using credit or debit cards already linked to these wallets, whether on desktop or in the Binance app.
For millions of people globally, these payment methods are already embedded in everyday life, powering everything from online shopping to streaming subscriptions. This integration brings Binance’s fiat-to-crypto experience even closer to the convenience and speed users expect from their daily digital payment tools.
Fiat Gateways: the Front Door to Crypto
In the world of decentralized finance and blockchain innovation, it’s easy to forget that every crypto journey begins with one simple step: converting fiat into digital assets. Fiat gateways are the foundation that bridges traditional financial systems with Web3, and they’re crucial to onboarding new users into the ecosystem.
These onramps empower people who are unbanked, underbanked, or underserved by legacy financial institutions to access new tools for saving, investing, transacting, and building wealth. And they do so using methods that are already familiar, trusted, and easy to use.
That’s why Binance continues to prioritize its fiat infrastructure, refining it to be as seamless and inclusive as possible. Each new addition – whether a digital wallet, local bank integration, or card network – removes a barrier and unlocks opportunity.
Building a Truly Global Gateway
Last year, we made significant strides in expanding our fiat and P2P services, both in scale and reach. By the end of the year, Binance users could access crypto using more than 1,000 different payment methods, spanning 125+ fiat currencies. This massive network gave users the freedom to transact in their local currency, without the friction of unnecessary conversions or platform switches.
We also focused on geographic inclusion, rolling out services in over 20 new countries, bringing crypto access to communities where financial infrastructure is still catching up. Notably, Binance integrated mobile money systems across nine countries in West and Central Africa, making it easier for people in regions with limited traditional banking options to join the digital economy.
To support this global growth, Binance launched 18 new fiat channels tailored to both retail and corporate users. These channels ranged from bank transfers and card rails to mobile wallets and region-specific providers, ensuring local relevance and maximum accessibility.
This work has paid off not only in reach but in retention. More than 60% of active Fiat & P2P users in 2024 made repeat transactions, a strong signal that the experience is working: it’s smooth, trusted, and sticky.
Why This Partnership Matters
In this broader context, the addition of Apple Pay and Google Pay is more than just a technical update. It reflects our commitment to meeting users where they are, bringing Web3 to them on their terms.
Digital wallets have emerged as the preferred payment method for millions of consumers globally, and in many parts of the world, they are already the primary way people engage with financial services. According to Nabil Manji, Head of FinTech Growth at Worldpay®, this is exactly what makes the integration with Binance so impactful – it enables users to explore crypto with the same ease and confidence they already associate with trusted e-commerce experiences.
Binance’s VP of Fiat, Thomas Gregory, emphasized that Worldpay®’s reputation as a global leader in digital payments made the collaboration a natural step forward. The goal is to empower users by providing broader choice and smoother access to crypto through familiar, mobile-first platforms.
This is especially impactful in regions where credit card usage is limited, but mobile penetration is high. By supporting the most widely adopted digital wallets, Binance enables new users to explore digital assets using tools they already trust. The result is a smoother, more intuitive onramp into crypto, which leads to a better user experience across the board.
Final Thoughts
At Binance, we believe that financial freedom begins with financial access. Every fiat channel we build, every wallet we integrate, and every new country we support is a step toward that freedom, and toward our long-term mission of onboarding the next billion users into Web3.
In this light, the integration of Apple Pay and Google Pay via Worldpay® is part of a movement that pushes the boundaries of who can participate in crypto and how easily they can do so. It supports the idea that access to digital finance should be as ubiquitous, intuitive, and empowering as sending a text or paying for a cup of coffee.
As we continue to evolve our fiat infrastructure and form partnerships with the world’s leading payment platforms, our goal remains to give everyone, everywhere, more control over their financial future.