Bringing Blockchain to Campus: Binance Kicks Off Nationwide University Tour in Brazil
Main Takeaways
Binance has launched “Blockchain on the Road,” a new education initiative in partnership with Blockchain Rio to reach 2,300 students across 18 universities in Brazil.
The free workshops will take place in 12 cities, including major state capitals and new locations like Ouro Preto and Iguazu Falls.
The initiative reinforces Binance’s commitment to education as a driver of adoption and sustainable growth for the blockchain industry.
Binance has partnered with Blockchain Rio, Latin America’s premier digital assets convention, to launch Blockchain on the Road, a nationwide series of free blockchain education workshops across Brazil. Throughout 2025, the initiative will reach at least 2,300 students from 18 universities across 12 cities, offering them hands-on insights into blockchain and Web3 technologies.
The initiative builds on Binance's 2023 University Tour – Brazil from 2023, which reached over 1,400 students in both public and private educational institutions. This year’s program significantly expands the scope, venturing into new cities like Ouro Preto and Iguazu Falls alongside state capitals such as São Paulo, Rio de Janeiro, Recife, and Brasilia.
Driving Adoption Through Knowledge
The workshops are designed to introduce students to the fundamentals of blockchain, its use cases, and the broader Web3 ecosystem. Each session will feature industry experts, with topics ranging from technical foundations to practical applications across different sectors. The full agenda and events schedule can be found here (in Portuguese).
The initiative comes in response to growing interest in crypto and blockchain technologies in Brazil – but also a persistent lack of education around the subject. In a recent Binance survey of over 5,000 users in Brazil, 22% cited lack of knowledge as one of the key barriers to adoption.
“We have education as one of the pillars of our work because we believe that knowledge is essential for people to take advantage of all the benefits of this still recent technology,” said Guilherme Nazar, Binance's Regional Vice President for Latin America. “We are committed to the sustainable growth of the industry in Brazil, and we see Brazilians show a strong interest in blockchain and cryptocurrencies. Blockchain on the Road meets a demand for knowledge that will strengthen the learning of these young professionals, as well as the adoption of this technology by society.”
Going Beyond the Classroom
The program is part of a broader educational movement led by Blockchain Rio, which also organizes the annual Blockchain in Rio conference. Scheduled for August 5-7, this year’s event will gather leading voices in the industry and offer university students special access to panels, discussions, and networking opportunities.
“Our goal is to broaden awareness on blockchain and other emerging technologies in different regions of Brazil, providing direct access to experts and industry leaders,” said Francisco Carvalho, CEO of Blockchain Rio.
Final Thoughts
With Blockchain on the Road, Binance is doubling down on its mission to make blockchain knowledge accessible to the next generation of builders and thinkers in Latin America. By reaching students across a diverse mix of cities and institutions, and partnering with Blockchain Rio to ensure expert-led, high-quality programming, this initiative addresses one of the biggest barriers to adoption: education. It’s a clear step toward a more informed, inclusive, and innovation-ready crypto ecosystem in Brazil.