Pantone declared the colour of 2026 neutral white - "cloud dancer"

The colour code is PANTONE 11-4201. The Institute of Colour noted that it "will bring calmness, clarity and creative breath to this noisy world".

"We need a respite, relief, emotional detachment, getting rid of excessive stimulation by visual images. We just want to take a step back," said Pantone Vice President Laurie Pressman.

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