Polymarket Secures Multi-Year UFC Partnership, Bringing Real-Time Prediction Markets to Fight Fans
Polymarket has entered a major multi-year partnership with TKO Group Holdings to become the official prediction market partner for the UFC and Zuffa Boxing. The deal brings on-chain forecasting directly into live broadcasts, introducing a new “Fan Prediction Scoreboard” that translates shifting audience sentiment into real-time, data-driven insights during each fight.
According to the UFC, the integration aims to enhance viewer engagement by showing how fan expectations evolve with every strike, takedown, and momentum shift. Polymarket CEO Shayne Coplan said the collaboration gives fans “a new way to be part of the action,” turning passive viewership into an interactive, predictive layer of the experience.