According to the announcement from Binance, the platform is set to introduce a Halloween-themed promotion called 'Crypto Candy,' offering users the opportunity to earn crypto rewards by inviting friends to participate in specific tasks. The promotion will run from 2025-10-30 08:00 (UTC) to 2025-11-09 23:59 (UTC). Participants can join the activity by visiting the designated page and confirming their participation. The promotion involves inviting friends through a Referral Pro link or code to complete certain trading tasks. Successful referrals, defined as new users who register and complete the required tasks, will enable both the referrer and the referee to unlock Crypto Candy rewards.

The tasks include trading an accumulative amount of at least $200 or $500 equivalent via Binance Spot or Convert, with only buy orders considered. Each eligible user can unlock up to 10 Crypto Candies, which contain randomly selected token vouchers valued between $2 and $18, based on the opening price on 2025-10-28. The rewards are distributed on a first-come, first-served basis, and users must open their Crypto Candy within the promotion period to claim their rewards. Token vouchers will be distributed to the users' Rewards Hub within 48 hours of unlocking the Crypto Candy, and they must be redeemed within seven days of distribution.

Binance emphasizes that users in restricted regions are disqualified from participating, and all participants must complete identity verification. The platform also reserves the right to disqualify users involved in dishonest behavior or those who violate Binance's terms and conditions. Additionally, trading volumes on certain stablecoin pairs will not count towards the promotion's trading volume requirements for EEA users. Binance retains the discretion to amend or cancel the promotion without prior notice.