From Roots to Canopy: The Origin Story of Treehouse ($TREE)
Treehouse began with a simple but ambitious vision: bring traditional-style fixed income to the wild world of crypto. In traditional finance, fixed-income assets (like bonds) form a $620+ trillion market , but in crypto they have been “disproportionately underrepresented” . To fill this gap, co-founder Brandon Goh and the Treehouse team built a decentralized fixed-income layer, coining the phrase “Fixed income hasn’t had its DeFi moment — until now.” . Their first product, tETH, launched in September 2024 as a liquid staking token combined with automated yield arbitrage. By early 2025, Treehouse had already attracted 30,000+ unique wallets and secured over 120,000 ETH in deposits . According to a recent update, Treehouse now boasts nearly 48,000 users and about $573 million in total value locked【42†】. The project’s name and branding – “Treehouse” and “$TREE” – evoke themes of growth and stability, and even the token sale (“Gaia” event) was framed in earthy, community-centered language  . Overall, Treehouse’s origin story is one of bridging TradFi and DeFi: using crypto-native tools to build a stable yield infrastructure so compelling that it can attract both retail participants and institutional backers.
