$BTC Strategy Inc. announced on August 14 that it has officially changed its legal name from MicroStrategy Inc. to Strategy Inc., effective August 11, 2025.
This marks the completion of its rebranding initiative first revealed on February 5, 2025, reinforcing its identity as the world’s largest and first publicly traded Bitcoin reserve company.
Despite the name change, the firm confirmed that its corporate structure and CUSIP number remain unchanged, and its securities will continue trading under existing ticker symbols.
Strategy remains committed to accumulating Bitcoin as its primary reserve asset through equity capital, debt financing, and operating cash flow. It also provides diversified exposure to digital assets via equity and fixed-income securities.
Beyond its financial strategy, the company offers advanced AI-powered business analytics software, aligning with its vision of “Intelligence Everywhere.” This positions Strategy Inc. at the intersection of digital asset management and enterprise technology innovation.
What’s your take – Will this rebrand strengthen Strategy Inc.’s position as a Bitcoin leader, or is it simply a cosmetic change with little market impact?
