๐ง Why Great Products Alone Wonโt Win in Web3
Letโs talk real.
We all love the idea of building something amazing and waiting for users to flood in. But the reality in Web3? Thatโs not how it works anymore.
๐ฃ "First-time founders obsess over product. Second-timers obsess over distribution."
Thatโs a quote from Twitchโs Justin Kan, and itโs truer than ever in crypto.
๐ก Look at what Calderaโs doing:
Theyโve built some of the most solid infra for appchains... rollups that power ecosystems like Apechain and Manta. But they realized something most projects miss:
A great product that no one knows about... might as well not exist.
So now? They're playing the game of attention โ distribution โ adoption โ value. Itโs not just about building anymore, itโs about being seen, shared, and scaled.
๐ฅ Bottom line:
In Web3, your users arenโt just customers, theyโre often your biggest token holders.
That means every eyeball matters, every share counts, and distribution is your leverage.
๐งฒ Donโt just build cool stuff. Build attention loops.
๐ Got a cool strategy for capturing attention in your ecosystem?
Letโs hear it in the replies.
