$BNB Binance Alpha has indeed launched Treehouse ($TREE) as the first platform to feature this DeFi token, with trading kicking off on July 29, 2025, at 12:00 UTC.

Eligible users can claim an airdrop of 100 $TREE tokens on the Alpha Events page within 24 hours of trading opening, using Binance Alpha Points.

The airdrop is split into two phases:

Phase 1 (first 18 hours) requires at least 233 Alpha Points, while Phase 2 (last 6 hours) lowers the threshold to 200 points on a first-come, first-served basis

$TREE, a governance and utility token for Treehouse’s decentralized fixed-income layer, is listed with a Seed Tag, signaling higher volatility as an early-stage project.

Trading pairs include USDT, USDC, BNB, FDUSD, and TRY, with deposits open from July 28 at 16:00 UTC. The token’s fully diluted market cap is around $43.34 million, trading at $0.35

What’s your strategy—snagging the airdrop early with 233 Alpha Points, staking $ETH for the Booster rewards, or trading $TREE post-launch to ride the volatility?