Tether, the world’s largest stablecoin issuer, is preparing a strategic entry into the U.S. market following the recent approval of a landmark stablecoin regulation signed by President Donald Trump. However, the company is taking a different route than many expected — by focusing exclusively on institutional use cases.

“We are actively rolling out our domestic U.S. strategy,” said CEO Paolo Ardoino in an interview with Bloomberg. “The goal is to provide an efficient stablecoin not just for payments, but also for interbank settlements and trading infrastructure.”

Banks, exchanges, and enterprise finance in focus

Tether’s expansion into the U.S. is aimed primarily at business clients — banks, fintech platforms, institutional traders, and large payment processors. The company intends to operate fully in line with the newly established regulatory framework outlined by the GENIUS Act, which now enables licensed companies to issue stablecoins for a wide range of financial applications.

Despite recent moves by competitors like Circle, which went public in June, Ardoino made it clear that Tether has no intention of going public. Instead, the firm plans to remain private while building regulated partnerships with industry stakeholders.

USDT still leads the market

Despite regulatory scrutiny, USDT remains the most actively traded digital asset in the world. As of July 2025, its circulating supply has reached approximately $163 billion, reinforcing its dominance in the global crypto ecosystem.

Tether previously faced legal challenges in the U.S., including a $60 million settlement with regulators in 2021. Since then, the company relocated its headquarters to El Salvador and shifted its operational focus overseas. But with the new legal clarity provided by the GENIUS Act, Tether is now preparing for a regulated return to the U.S. market.

A new U.S.-specific stablecoin?

Behind the scenes, Tether is reportedly considering launching a U.S.-specific stablecoin with enhanced transparency and disclosures to meet the expectations of American regulators. The company is also in discussions with auditing firms to improve its reserve reporting and compliance framework.

Meanwhile, Tether continues to invest in U.S.-linked ventures, including a major stake in Bitdeer, as well as recent moves into biotech and media sectors, highlighting the company's ambitions that stretch far beyond crypto.

#Tether , #stablecoin , #USDT , #crypto , #Regulation

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