PRESALE ON GEMPAD

The presale for mQsala is just around the corner.

Mark your calendars and set your alarms for the 25th of July at 00:00 UTC!

INTRODUCTION

mQsala is building the first blockchain-powered, on-demand laundry ecosystem. The rollout begins in Saudi Arabia, followed by expansion into Dubai, the wider GCC, and the broader MENA region, with global markets on the horizon.

Through four integrated applications - available on iOS, Android, and Web - built on a microservices architecture (React Native · Next.js · NestJS · AWS EKS), customers can track their orders in real time, make seamless payments, and earn loyalty rewards. Partner laundries benefit from automated workflows and data-driven operational insights, streamlining their services and boosting efficiency.

THE MQSALA PLATFORM - A MULTI-APP SUITE

The mQsala ecosystem runs on a suite of four distinct yet interconnected applications, each designed to meet the unique needs of its user group—customers, couriers, partner laundries, and the operations team.

The mQsala ecosystem runs on a suite of four distinct yet interconnected applications, each designed to meet the unique needs of its user group—customers, couriers, partner laundries, and the operations team.

Customer Application

Core Value: Simplifies and streamlines the process of ordering laundry services.

Key Features: Real-time ordering, live order tracking, secure payments (including MQSLA Coin post-licensing for discounts), an in-app rewards wallet, and full order history.

Impact: Delivers a transparent, rewarding experience that directly resolves common customer pain points.

Captain (Courier) Application

Core Value: Equips couriers with the tools needed for efficient, reliable pick-up and delivery operations.

Key Features: Optimized routing, digital proof-of-pickup/delivery (POD), order management, performance analytics, and integrated communication tools.

Impact: Boosts logistical efficiency and service reliability, helping Captains maximize productivity and earnings.

Partner (Laundry) Application

Core Value: Provides laundry operators with a digital toolkit to manage and grow their business.

Key Features: Order management dashboard, dynamic pricing tools (upcoming), transparent settlement dashboard, service configuration options, and performance reporting.

Impact: Enables traditional laundries to modernize operations, reach a broader customer base, and improve overall efficiency—without heavy upfront investment in technology.

Admin Dashboard

Core Value: Acts as the central command hub for the mQsala operations team, ensuring platform-wide oversight.

Key Features: Full control over users and orders, platform analytics, compliance tools (KYC/AML), token economy management, and a unified communications center.

Impact: Supports smooth operational management, data-driven decision-making, regulatory compliance, and oversight of the MQSLA Coin ecosystem.

THE MQSLA COIN: POWERING THE ECOSYSTEM

The MQSLA Coin is a BEP-20 utility token built on the Binance Smart Chain (BSC), serving as the central economic engine of the mQsala platform. It establishes a dynamic value layer that connects and incentivizes every participant within the ecosystem. The activation of these token utilities will follow the successful completion of the ICO and the acquisition of all necessary regulatory licenses.

Core Objectives and Utility of MQSLA Coin:

Facilitate Payments and Instant Discounts

Users can pay for laundry services with MQSLA Coin to unlock exclusive discounts, delivering immediate, tangible value at checkout.

Power Loyalty and Cashback Rewards

A percentage of each transaction is returned to users in MQSLA tokens, automatically credited to their in-app wallet. These tokens can be redeemed for future services. In jurisdictions where digital currencies remain unregulated, MQSLA will operate as non-transferable loyalty points within the platform.

Enable Utility-Only Staking

Staking MQSLA Coin provides access to higher discount tiers, faster order prioritization, and early access to new features. This utility-only staking mechanism does not offer profits, dividends, or financial returns.

Introduce Scarcity Mechanics

To create long-term value, a portion of protocol fees collected on-chain may be used to buy back and burn MQSLA Coin—subject to DAO governance—gradually reducing the token’s circulating supply.

Support Ecosystem Growth

Referral rewards and liquidity mining programs are designed to drive user adoption and strengthen the MQSLA Coin's presence and utility on decentralized exchanges.

Enable Decentralized Governance

Looking ahead, the platform aims to transition to a Decentralized Autonomous Organization (DAO), giving MQSLA holders voting rights on key decisions such as protocol fees, token emissions, and burn mechanisms—ensuring the community has a voice in shaping the token’s future.

Roadmap: From Concept to Global Expansion

Completed Milestones (Foundation Building)

2023: The concept was developed alongside market research in Saudi Arabia and the UAE, team formation, and finalization of the UI/UX and system architecture.

2024: The four non-blockchain applications (Customer, Captain, Partner, and Admin) were fully developed and internally deployed. mQsala FZCO was incorporated in Dubai.

Q1 2025: Preparations for market entry into Saudi Arabia began, including the acquisition of a MISA license and the creation of foundational wallets and smart contracts.

Q2–Q3 2025: Launch of the ICO website, successful smart contract audit and team KYC by Assure DeFi, and the start of the presale on Gempad (August 2025).

Post-ICO: Blockchain Integration and Feature Expansion

Immediate focus includes enabling MQSLA payments and loyalty rewards within the applications, and activating minting and burning mechanisms.

Within 3–6 months: Utility staking will be introduced, along with referral programs, automated partner settlements, and listings on decentralized exchanges.

Within 6–12 months: Fiat-to-crypto on-ramps will be launched, DAO governance for the token economy will be activated, and Layer-2 scaling solutions will be explored.

Geographic Expansion Strategy

Phase 1: Initial launch in Saudi Arabia.

Phase 2: Expansion to the UAE, including Dubai and Abu Dhabi.

Phase 3: GCC rollout to Kuwait, Oman, and Bahrain.

Phase 4: Wider MENA region expansion, including Egypt, Jordan, and Lebanon.

Phase 5: Global expansion across Asia, Europe, North America, and additional markets.

Roadmap Governance

Any material changes to the tokenomics model or use of the DAO Treasury will be subject to a token-holder vote, ensuring transparency and accountability throughout the development process.