Bitcoin has led many companies to rethink their global growth strategies: Meliuz, the first Bitcoin treasurer in Latin America and Brazil, has announced its upcoming entry into the US markets. The decision marks a significant turning point for the company, already known for its cashback services and now among the pioneers in the adoption of Bitcoin for treasury purposes in South America.
Bitcoin and Meliuz’s strategy for international expansion
The new goal of Meliuz is to make its shares accessible to USA investors as well, a step that can increase visibility and strengthen the brand’s presence globally. According to Israel Salmen, the company’s CEO, the listing on the US markets represents the final phase of a long-planned strategy, now nearing completion.
We’re moving forward! Méliuz (CASH3) is now in the final stages of listing its shares on the OTCQX Market in the U.S. with an estimated timeline of up to 4 weeks.
This will expand visibility among international investors and support our long-term Bitcoin strategy. https://t.co/Uy4opoQBzX
— Israel Salmen (@IsraelSalmen) July 11, 2025
Meliuz aims to list on the OTCQX Market, one of the most prestigious platforms for international companies that intend to operate in the United States without having to issue new shares. No fundraising is planned in connection with the event: the operation provides that market makers can purchase existing Meliuz shares traded on the Brazilian stock exchange B3, making them available for trading in the USA through a new ticker in dollars.
Bitcoin Treasury: Numbers and results of the accumulation strategy
The transformation into a true azienda Bitcoin has led to tangible results. Since last May, Meliuz has accumulated nearly 600 BTC in treasury: a figure that positions the company among the most important Latin American entities to hold significant reserves of this digital asset.
The company portfolio currently holds 595.67 BTC with an average purchase price of 103,864.38 dollars per Bitcoin. In light of the asset’s value growth, the company is now in profit on the open position, indicating that the bet on Bitcoin, at least so far, is paying off. This also distinguishes it in the global scenario, where numerous companies — like the well-known Michael Saylor’s Strategy — seem to adopt similar investment models in Bitcoin for internal treasury.
Requirements for listing and implications for investors
The landing on the U.S. market involves a rigorous regulatory selection for Meliuz. Companies wishing to be included in the OTCQX Market must meet a series of high-level financial and regulatory requirements: stringent standards, solid governance practices, and full transparency in corporate communications, all in compliance with American financial laws.
These constraints increase both the confidence of investors and the visibility of listed companies themselves. The possibility of purchasing Meliuz shares through a dedicated ticker in USD can attract a wide range of institutional and private U.S. operators, interested in adding companies with innovative strategies like Bitcoin accumulation to their portfolios.
Market Impact: Stock Growth After the Announcement
The announcement of the imminent listing had an immediate effect on the markets. The Meliuz shares recorded an increase of almost 10%, reflecting confidence and optimism among investors regarding the reaction of the American market. This enthusiasm is understandable: the leap towards the OTCQX Market, at a time of strong attention on companies exposed to Bitcoin, can act as a multiplier of interest around the stock.
This growth demonstrates how the combination of digital assets and innovation in international presence methods is perceived as an opportunity by the market. Furthermore, in a context where more and more global companies are accumulating Bitcoin as a store of value, Meliuz positions itself as an entity capable of intercepting both financial trends and the future potential of blockchain technologies.
Meliuz and the competition in the global Bitcoin landscape
Even operating in a sector where other prominent companies – like that of Michael Saylor – are adopting similar strategies, Meliuz stands out for its strong presence in Latin America and its ability to bring innovation to the US financial markets. The focus on treasury Bitcoin remains high, as it offers multiple benefits: from protection against inflation to attracting younger and more technologically advanced investors.
Growth prospects and future impact
The next step of Meliuz in the US markets can represent a turning point not only for the company but for the entire segment of Latin American companies devoted to innovation. Entering a hyper-competitive context like the United States puts it under international spotlights and paves the way for further developments in Bitcoin accumulation strategies and in the diversification of financial activities of the region’s enterprises.
As a result, Meliuz could inspire other emerging companies to design similar plans, strengthening the Latin American presence in the global landscape of digital assets.
A new frontier for Bitcoin and emerging companies
The expansion of Meliuz in the United States marks a significant phase in the relationship between Bitcoin and businesses born in developing markets. With nearly 600 BTC on the balance sheet and a growing share of investor attention, the company demonstrates that the combination of digital innovation and international openness can have tangible impacts on the value and attractiveness of the stock.
Keeping a watchful eye on these dynamics will be crucial to seizing the new opportunities offered by digital assets and the players who, like Meliuz, are ahead of the times with unconventional growth strategies.
