The French Riviera once again confirms itself as one of the most cutting-edge destinations in Europe, this time thanks to the large-scale adoption of cryptocurrency payments. Over 80 businesses in Cannes, Nice, Antibes, Monaco, and the surrounding areas have chosen to accept payments in stablecoin and other cryptocurrencies through Binance Pay, the crypto payment platform developed by the global giant Binance, in collaboration with the French fintech Lyzi.
This initiative represents a decisive step towards the digitalization of payments in the luxury tourism, retail, and hospitality sectors, which are key sectors for the region. The project originates from a plan promoted by the Comune di Cannes to encourage the adoption of digital assets among local merchants, thus responding to the growing demand from international tourists, who are increasingly attentive to innovative payment solutions.
Binance Pay: How the crypto payment works on the French Riviera
Thanks to the integration between Binance Pay and Lyzi, customers can now pay in over 100 different cryptocurrencies, including stablecoins pegged to the euro and dollar. The process is simple and immediate: just scan a QR code at the time of payment, with no gas cost. Merchants, on their part, receive the amount directly in euros, in real-time, thus eliminating the risk of volatility and benefiting from cheaper transactions compared to traditional banking circuits.
Security is guaranteed by a system that includes two-factor authentication, advanced encryption, and instant confirmations. This allows both customers and merchants to operate in complete peace of mind, with the assurance that every transaction is protected and verified.
The protagonists of innovation: hotels, restaurants, and prestigious shops
The list of participants in this digital revolution is full of prominent names. Among the luxury accommodations are the JW Marriott, the Hotel Gray d’Albion, and Le Majestic in Cannes. In the restaurant and beach club sector, standouts include the Palais Stéphanie Beach, La Guérite, LUIGI, Gina in Nice, and Le César in Antibes.
The high-end retail sector also actively participates, with specialized stores such as Parker and Smith and Art in Time in Monaco. The world of wellness and lifestyle is no less, thanks to establishments like Palm Gym and L’Opticienne Verte in Antibes.
According to David Princay, CEO of Binance France:
“The adoption of crypto payments in a destination of excellence like the French Riviera shows that digital assets are becoming part of everyday life. It is a virtuous example of collaboration between local institutions and businesses.”
Lyzi’s vision: simplicity and security for merchants and customers
Damien Patureaux, CEO of Lyzi, emphasizes how the enthusiasm of the merchants is extremely high:
“We are transforming a vision into reality, offering simple and secure payments to crypto clients from all over the world.”
The solution by Lyzi, already active in over 700,000 points of sale, stands out for its ability to connect traditional POS and payment terminals to a proprietary crypto hub, making the acceptance of criptovalute accessible and immediate for any merchant.
An exclusive promotion for the launch
To celebrate the launch of this initiative, Binance Pay has activated a local promotional campaign from June 28 to July 6. Those who make a transaction of at least 20 euros (or equivalent in crypto) at one of the participating merchants will receive a reward of 5 EURI, the bank stablecoin compliant with the European regulation MiCA. The promotion is valid for the first 1,999 eligible users, and the rewards will be credited within 30 days from the end of the initiative.
For those who wish to discover all the merchant crypto-friendly along the French Riviera and take advantage of the offers, a complete list is available on the dedicated website. Whether it’s shopping, dining, or relaxing, the French Riviera is ready to welcome those who choose the currency of the future.
Binance Pay and Lyzi: the protagonists of the crypto revolution on the French Riviera
Binance Pay is confirmed as one of the most advanced and widespread cryptocurrency payment solutions in the world. Available on the Binance app, it allows you to send, receive, and pay in crypto without borders and without gas fees. It supports over 300 cryptocurrencies and serves more than 45 million active users and 32,000 merchants globally. Binance, with over 275 million users in more than 100 countries, is the largest cryptocurrency exchange in the world by volume and number of registered users.
Lyzi, founded in 2022, is a French fintech specialized in the acceptance of payments in cryptocurrencies. Its technology allows for easy integration of crypto payments into POS and traditional payment terminals, offering a scalable and secure solution for merchants of all sizes.
An increasingly digital future for the Côte d’Azur
The initiative launched on the French Riviera marks a turning point for the entire digital payments sector in Europe. The collaboration between Binance Pay and Lyzi, supported by local institutions and welcomed with enthusiasm by merchants, demonstrates how cryptocurrencies are rapidly becoming a concrete reality in daily life, especially in contexts of excellence such as luxury tourism.
The French Riviera is thus positioning itself to become a benchmark for all destinations that want to innovate and offer their visitors an experience that meets the expectations of the modern traveler, who is increasingly oriented towards technology and flexibility in payments.
For further details and to consult the complete list of participating merchants, it is possible to visit the official website of the initiative. The Costa Azzurra is ready to welcome the future, one crypto payment at a time.
