According to PANews, Japanese clothing retailer Mac House has unveiled its cryptocurrency investment plan, set to commence on September 17, 2025. The company intends to purchase Bitcoin (BTC) using a dollar-cost averaging strategy, with flexibility to adjust buying timing and amounts during significant market downturns.
The investment funds originate from a third-party directed capital increase completed on June 19, which exceeded expectations. Initially planning to invest 800 million yen, Mac House has added 915 million yen, bringing the total investment to 1.715 billion yen. The primary investor, EVO FUND, has previously supported several Japanese companies in implementing Bitcoin treasury strategies, including MetaPlanet and Remixpoint.
Earlier reports indicated that Mac House had announced its entry into the Bitcoin mining sector.